Post-doc Researcher

University of Helsinki, Faculty of Social Sciences

November 2017 (current)


Post-doc Researcher

Aalto University School of Business, Department of Marketing

July 2017 -October 2017


Project Researcher

Aalto University School of Business, Department of Marketing

April – June 2017

Doctoral Candidate, researcher, teacher (Digital Communication and Media)

April 2011 – December 2016

Unit of Organizational Communication, Department of Management Studies, Aalto University School of Business, Helsinki, Finland

See my profile page on Aalto University School of Business website.

For other working history, see LinkedIn.


Döveling, K., Harju, A. A., & Sommer, D. (2018) From Mediatized Emotion to Digital Affect Cultures: New Technologies and Global Flows of Emotion. Social Media + Society, 4(1). DOI: 10.1177/2056305117743141

Harju, A. (2017) Relationaalinen minuus suhteiden verkossa: Toiveminän piirtyminen medioituneessa kulutusyhteiskunnassa. Lektio. Media & Viestintä, 40(2-4), 87-91.

Harju, A. (2017) On being online: insights on contemporary articulations of the relational self. PhD dissertation (article-based). Helsinki: Aalto University publication series DOCTORAL DISSERTATIONS, 94/2017. ISBN 978-952-60-7434-4 [e-thesis] [Lectio Praecursoria]

Harju, A.A. & Huovinen, A. (2016) Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs. In Arsel, Z., Eräranta, K. & Moisander, J. (Eds.), Gendering Theory in Marketing and Consumer Research. Abingdon: Routledge.

Harju, A. A. (2016) Imagined Community and Affective Alignment in Steve Jobs Memorial Tributes on YouTube. In Gardner, S. & Alsop, S. (Eds.) Systemic Functional Linguistics in the Digital Age, pp. 62-80. Sheffield: Equinox.

Harju, A. A. & Huovinen, A. (2015) Fashionably Voluptuous: Normative femininity and resistant performative tactics in fatshion blogs. Journal of Marketing ManagementDOI 10.1080/0267257X.2015.1066837. Reprinted in In Arsel, Z., Eräranta, K. & Moisander, J. (Eds.), Gendering Theory in Marketing and Consumer Research. Abingdon: Routledge.

Döveling, K., Harju, A.A., & V. Shavit (2015) Researching Digital Memorial Culture and Death Online: Current Analysis and Future Perspectives. Medien & Altern

Harju, A. (2015) Socially Shared Mourning: Construction and Consumption of Collective Memory. New Review of Hypermedia and Multimedia. Vol 21, Issue 1-2, 123-145. DOI:10.1080/13614568.2014.983562 Published online 6 Dec 2014.

Harju, A.  & Moisander, J. (2014) Fans on the Threshold: Steve Jobs, the sacred in memorialisation and the hero within. In Campbell, N., Desmond, J., Fitchett, J., Kavanagh, D., McDonagh, P. O’Driscoll, A. & Prothero, A. (Eds.) (2014) Myth and the Market (pp. 51 – 64) University of Dublin. ISBN: 9781905254859

Full conference papers, unrefereed

Lillqvist, E. & Harju, A. A. (2016) Insights from Relevance Theory on the Marxist critique of social media. Paper presented at the 32nd European Group for Organizational Studies Colloquium (EGOS), Naples, Italy, July 7-9, 2016.

Presentations at International Conferences (refereed):

2017, June: ‘(non)commemoration as social critique and the ideologically aligned self: a relational approach to commemorative practices on social media’ at ESFLC2017, the 27th European Systemic Functional Linguistics Conference, University of Salamanca, Spain.

2017, March: ‘The ideologically aligned self and (non)commemoration as social critique: a relational approach to commemorative practices of self-construction on social media’ at the 3rd International Death Online Research Symposium, Aarhus University, Denmark.

2016, September: ‘Cognitive-pragmatic approach to the commodification of social media: context manipulation as a vehicle for ideology’ with Dr. Ella Lillqvist at CADAAD 2016, 6th International Conference on Critical Approaches To Discourse Analysis Across Disciplines. Università degli studi di Catania, Sicily.

2016, July: ‘Insights from Relevance Theory on the Marxist critique of social media’ with Dr. Ella Lillqvist at EGOS 2016, the 32nd European Group for Organizational Studies. Naples, Italy.

2016, April: ‘Adopting a critical perspective on commodification on social media: context manipulation as a vehicle of ideology’, with Dr. Lillqvist. Median ja viestinnän tutkimuksen päivät/The Finnish Conference for Media and Communication Research. Helsinki, Finland.

2015, August: ‘Social media as pseudo-public space: the illusion of freedom in participatory spaces‘ with Dr. Ella Lillqvist at ESA 2016, 12th Conference of the European Sociological Association 2015. Prague, Czech Republic.

2015, August: #RIPRobinWilliams – digital memorials as mediators of a ‘lived life’ at  the 2nd Death Online Research Symposium. Kingston University, London, UK.

2015, July: ‘#RIPRobinWilliams: How Digital Memorials Come to Mean‘ in Challenging Boundaries 42nd International Systemic Functional Congress. RWTH Aachen University, Germany.

2014, November: Gender and Media workshop / Sukupuoli ja media -työryhmä, in Sukupuolentutkimuksen päivät/Gender Studies Conference. Aalto University & Hanken University, Helsinki, Finland.

2014, November: ‘Normative Femininity in Fa(t)sion Blogs’ with Dr. Annamari Huovinen, at ECREA Communication for Empowerment: Citizens, Markets, Innovations. Universidade Lusófona, de Humanidades e Tecnologias, Lisbon, Portugal.

2014, September: Employee Enticement: Talent as the (mis)Leading Rhetorical Construct’ at CADAAD 2014, the 5th International Conference on Critical Approaches to Discourse Analysis Across Disciplines. Elte University, Budapest, Hungary.

2014, June: Normative Femininity in Fa(t)shion Blogs: Fashion as Social Capital in Identity Formation with Dr. Annamari Huovinen, in The 12th Conference on Gender, Marketing and Consumer Behavior. Aalto University School of Business, Helsinki, Finland.

2014, June: Fans on the Threshold: Steve Jobs, the sacred in memorialisation and the hero within with Prof. Johanna Moisander, at the Myth and the Market Conference. Carlingford, Ireland.

2014, April: Socially Shared Mourning: Construction and Consumption of Collective Memory at the 1st Death Online Research Symposium. University of Durham, UK.

2013, November: Economisation, Culture, and Gender workshop / Taloudellistuminen, kulttuurit ja sukupuoli -työryhmä, in Sukupuolentutkimuksen ja kulttuurintutkimuksen päivät/ Gender and Cultural Studies Conference. University of Lapland.

2013, November: Mitä tulikaan luvattua: talentista osaksi resurssipääomaa in Sukupuolentutkimuksen ja kulttuurintutkimuksen päivät. Lapin yliopisto

2013, July: Alignment with imagined community, or imagined alignment in anonymity?‘ in 24th European Systemic Functional Linguistics Conference and Workshop: Language in the digital age: Be not afraid of digitality. Coventy University, UK

2013, April: ‘From Broadsheet to Twitter: Technological and Communicative Challenges in Recruitment in Times of New Media and Mobility’, Research Seminar, Department of Organization and Management at UCC. Cork, Ireland

2010, July: Evaluation, Appraisal and Manipulative Language in Nokia Recruitment Advertising, in The 22nd European Systemic Functional Linguistics Conference and Workshop: Complexities of Meaning in Text. University of Primorska, Koper, Slovenia


Peer Reviews

Reviewer for the following journals:

Reviewer for the following books:

Reviewer for the following conferences:



Courses taught

Autumn 2018: New Forms of mediated participation (Master’s level, 5 ECTS)         University of Helsinki

Spring 2016: 71C03000 Digital communication and media (Bachelor’s level, 6 ECTS)     Aalto University School of Business.

Spring 2015: 71C03000 Digital communication and media (Bachelor’s level, 6 ECTS)     Aalto University School of Business.

Spring 2014: 71C03000 Digital communication and media (Bachelor level’s, 6 ECTS),     Aalto University School of Business.

Pedagogical training

“A! Peda Intro”, a basic course in university pedagogics (5 ECTS), organized by Aalto University, 2014

International Doctoral Courses and Seminars:

2015, May: ‘Contextualizing Marxism’, Aalto University School of Business. Prof. F. Firat, Prof. J. Fitchett, and Prof. A. Bradshaw

2014, November: ‘Gender as Social Practice’, Aalto University School of Business. Prof. Silvia Gherardi, Assistant Prof. Kirsi Eräranta, Adjunct Prof. Saija Katila, Prof. Johanna Moisander

2014, April: ‘Perspectives on Organizational Culture and Communication’, Copenhagen Business School CBS, Copenhagen, Denmark. Prof. D. Kärreman, Prof. D. Mumby, and Prof. T. Kuhn.

2012, November: ‘Social Media Marketing Research’, Bergen School of Economics NHH, Bergen, Norway. Prof. R. Kozinets.

International Exchange / Visiting Scholar:

2013, 8th March – 3rd May: University College Cork, Department of Management and Organization. Cork, Ireland


Research and Travel Grants:

2017 Kaupakorkeakoulun Tukisäätiö – HSE Foundation: 990 eur – 27ESFLC2017, Salamanca, Spain.

2016 Kaupakorkeakoulun Tukisäätiö – HSE Foundation: 1200 eur – 32nd European Group for Organizational Studies EGOS conference, Naples, Italy

2015 Kaupakorkeakoulun Tukisäätiö – HSE Foundation: 1200 eur – 42nd International Systemic Functional Congress, Aachen University, Germany

2014 Kaupakorkeakoulun Tukisäätiö: 1500 eur – CBS course ‘Perspectives on Organizational Culture and Communication’

2014 Kauppakorkeakoulun Tukisääätiö: 1200 eur – ECREA conference, Lisbon, Portugal

2013 Visiting Scholar Grant, Aalto BIZ: 1500 eur – PhD visiting programme, UCC, Cork, Ireland

2011 Kauppakorkeakoulun Tukisäätiö: 19 000 eur – Doctoral disseration research grant


Lexicographical work:

Harju, A. & Brooks, R. (2007) English Phrasal Verbs, an English-Finnish Dictionary. Helsinki: Gummerus Publishing.

MA Thesis:

Harju, A. (2008) Specialist Wanted: Evaluation and Implicit Marketing in the Nokia Recruitment Advert Text. University of Helsinki, Department of English and Linguistics


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